February 14, 2013
Media Contact Only: Casey Kroger (513) 287-7054 office, (513) 608-5777 cell, firstname.lastname@example.org
New OMNIMAX® Film Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist's Stunning Discovery.
CINCINNATI - From outer space to the heart of the tornado, and the Arctic Circle to the great coral reefs, our OMNIMAX® films take you to places you might never get the chance to go, and this time is no different! Opening Feb. 14, Flight of the Butterflies is an awe-inspiring tale of extraordinary insect endurance and human perseverance.
Follow the true story of Dr. Fred Urquhart, a man fascinated with monarch butterflies since his youth, on a 40-year search to discover where the butterflies mysteriously disappeared to in the winter. Along with his wife Norah, he founded the Insect Migration Association, enlisting thousands of volunteers across North America know as "citizen scientists" to tag hundreds of thousands of butterflies to track their migration route. This association ultimately helped Dr. Urquhart discover in 1975, millions of butterflies in the breathtaking hidden sanctuaries set 10,000 feet high in the mountains of the Transvolcanic Belt of central Mexico.
This interconnected scientific adventure not only spans thousands of miles, but generations. We also follow the journey the monarch as it makes one of the longest migrations on Earth across a continent. As the film illustrates, it takes two to three generations of butterflies to migrate north from Mexico through the U.S. to Canada and one "super generation" to complete the migration back south to Mexico. Then, the cycle begins again. Experience this journey up close and see the evolution from egg to caterpillar to pupa to butterfly captured for the first time thanks to MRI and micro CT scans.
Unfortunately, it's not all green grass and sunny skies for the monarchs. Monarch numbers are declining, partly due to the loss of necessary milkweed habitat. Milkweed provides a home and essential food for monarch caterpillars, and without these plants the monarchs cannot survive. But you can help save them! Join us as we rally to collect 2,500 (the number of miles the monarch travels from Canada to Mexico) pledges to plant milkweed for the monarchs. Follow @CincyMuseum #MonarchMania on Twitter for upcoming milkweed seed give-a-ways and to learn more about how to help.
Members: Adult $5.50, child $4.50
Non-Members: Adult $7.50, seniors (Ages 60+) $6.50, children (Ages 3 - 12) $5.50
About SK Films
SK Films Inc. is a Toronto-based, multi-platform entertainment content provider and a world leader in 3D film production and distribution. The company was founded in 1998 together with the late Robert Kerr, the visionary co-founder of IMAX Corporation.
About Cincinnati Museum Center
Cincinnati Museum Center at Union Terminal is a nationally recognized institution dedicated to sparking community dialogue, insight and inspiration. As one of the top cultural attractions in the Midwest, Cincinnati Museum Center has served as an educational, research and entertainment resource to millions of visitors from around the world.
Organizations within Museum Center include the Cincinnati History Museum, Duke Energy Children's Museum, the Museum of Natural History & Science, the Robert D. Lindner Family OMNIMAX® Theater and the Cincinnati History Library. These organizations combine to serve more than one million visitors annually, reaching out to nearly 400,000 young people through hands-on exhibits and programs.
Because of its commitment of excellence to the community and the museum field, Museum Center proudly holds the distinction of being a recipient of the 2009 National Medal for Museum and Library Service and has also received accreditation from the American Alliance of Museums in 2012. Museum Center is one of only 16 museums in the nation with both of these honors, making it a unique asset and a vital community resource.
Originally built in 1933 as a train station, Union Terminal stands as one of the last remaining grand-scale Art Deco style railroad terminals and has been voted the nation's 45th most important building by the American Institute of Architects. The building is a National Historic Landmark and was renovated and reopened as Cincinnati Museum Center in 1990. For information, call 1-800-733-2077 or visit www.cincymuseum.org.