June 20, 2013
Media Contact: Casey Kroger (513) 287-7054 office, (513) 608-5777 cell, firstname.lastname@example.org
CINCINNATI - Cincinnati Museum Center's new exhibition Ultimate Dinosaurs: Giants from Gondwana uses innovative technology known as Augmented Reality (AR) to bring dinosaurs to life. An AR app layers virtual experiences over real environments creating three-dimensional, life-like visuals to enhance users' experience of these great Southern Hemisphere dinosaurs. This is the United States premiere of the exhibition, and the first time Museum Center has used AR in an exhibit and as advertising.
The Ultimate Dinosaurs app for iPhone®, iTouch® and iPad®* lets users experience dinosaurs in a new and surprising way, both in the exhibit itself and by interacting with select advertising across the tri-state.
Visitors with an iPhone, iTouch and iPad mobile digital device can download the Ultimate Dinosaurs app and bring it with them to bring dinosaurs to life at various points in the exhibition. Visitors can also use the iPads provided in the exhibition at three AR stations to scan the skeletal casts and watch the creatures transform before their eyes - fleshing out the dinosaur bones with skin. The Ultimate Dinosaurs app and the AR stations in the exhibition were developed by Meld Media of Toronto, Canada.
"Technology has changed the way people consume information," says Douglass W. McDonald, president and CEO of Cincinnati Museum Center. "AR is a powerful tool for museums because it can free objects from the confines of their displays and put them back into their original context. For dinosaurs, that means we can see what they would have looked like with the skin on, how they would have moved and behaved. It brings history to life."
Museum Center's Ultimate Dinosaurs app was demonstrated outside Cincinnati's Great American Ball Park prior to the Reds vs. Pirates game on Thursday, June 20. The Cincinnati Reds are a promotional partner for the Ultimate Dinosaurs exhibition.
Do you have an iPhone, iTouch or iPad?
Follow these steps to bring dinosaurs to life:
- Download our free Cincinnati Ultimate Dinosaurs app from the App Store.
- Hold the app over the Giganotosaurus image below to see it jump out of your screen and hear it roar.
- Take a photo and share it on Facebook and Twitter with the hashtags #cincyRAWRS and #UltimateDinos
- Bring the app with you when you come to see Ultimate Dinosaurs: Giants from Gondwana to activate more Augmented Reality experiences in the exhibition!
AR is just one form of technology used to engage visitors with these new dinosaurs. Other multi-media experiences throughout the Ultimate Dinosaurs exhibition include:
Digital Dinosaur Profiles
iPads are installed throughout the exhibition to allow users to discover more information about these great southern dinosaurs, including adding flesh to the skeletal cast and seeing how they would have moved.
Continental Drift Interactive
This multi-media station invites users to try two unique experiences on the iPads provided. First, a multi-user game challenges visitors to reassemble pieces of Gondwana while demonstrating the principles of tectonic plates and continental drift. Also, an interactive timeline allows users to scroll through time to discover how a dynamic Earth with drifting continents affected the evolution of dinosaurs.
North vs. South Reactive Walls
Using body-scanning technology, two large motion-sensitive digital murals depicting dinosaur habitats react to visitors' motion - inviting you to become part of the experience.
About the exhibit
Based on groundbreaking research from scientists around the world, this exhibition reveals bizarre, unusual looking dinosaurs virtually unknown to North Americans because they evolved in isolation in South America, Africa and Madagascar. Ultimate Dinosaurs features three augmented reality (AR) experiences, used in creative ways to bring these specimens to life and illustrate the story of how a dynamic Earth with drifting continents affected the evolution of dinosaurs, from a Southern perspective.
Ultimate Dinosaurs is produced and circulated by the Royal Ontario Museum, Toronto and presented locally with the generous support of associate sponsor Frisch's Big Boy. Additional support is provided by our community partners: Cincinnati Enquirer, the Cincinnati Reds and Local 12.
Visit www.cincymuseum.org/dinosaurs for tickets and more information about the exhibition as well as the companion OMNIMAX film, Dinosaurs: Giants of Patagonia. Follow the dinosaur action on twitter at @cincymuseum using hashtags: #UltimateDinos and #CincyRawrs.
*iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
About Cincinnati Museum Center
Cincinnati Museum Center at Union Terminal is a nationally recognized institution dedicated to sparking community dialogue, insight and inspiration. As one of the top cultural attractions in the Midwest, Cincinnati Museum Center has served as an educational, research and entertainment resource to millions of visitors from around the world.
Organizations within Museum Center include the Cincinnati History Museum, Duke Energy Children's Museum, the Museum of Natural History & Science, the Robert D. Lindner Family OMNIMAX® Theater and the Cincinnati History Library. These organizations combine to serve more than one million visitors annually, reaching out to nearly 400,000 young people through hands-on exhibits and programs.
Because of its commitment of excellence to the community and the museum field, Museum Center proudly holds the distinction of being a recipient of the 2009 National Medal for Museum and Library Service and has also received accreditation from the American Alliance of Museums in 2012. Museum Center is one of only 16 museums in the nation with both of these honors, making it a unique asset and a vital community resource.
Originally built in 1933 as a train station, Union Terminal stands as one of the last remaining grand-scale Art Deco style railroad terminals and has been voted the nation's 45th most important building by the American Institute of Architects. The building is a National Historic Landmark and was renovated and reopened as Cincinnati Museum Center in 1990. For information, call 1-800-733-2077 or visit www.cincymuseum.org.